Rheology is a notoriously complex field, combining mathematics and physics to characterize materials. For inexperienced users, rheology can seem like a massive challenge. Luckily, new technology simplifies rheology down to its core so you can get essential measurements without difficult training, measurements, or calculations.
DetailsPowders are a big part of everyday life, from baking and laundry to cosmetics and pharmaceuticals. Understanding powder rheology—how powders flow and deform—is crucial for optimizing their use in various applications. This knowledge helps industries maintain consistency and product quality.
DetailsFrom smooth moisturizers to voluminous shampoo, the products that support everyday self-care routines are the result of the scientific interplay between deformation and flow. The personal care industry (and your morning routine) is only made possible because of rheology – the study of how a material moves (flow) or changes under varying degrees of stress (deformation).
DetailsWill your paint stick to the wall or drip off? Does your low-fat cream cheese have the same texture as a full-fat version? How will new ingredients affect your formulation’s texture and application, especially as environmental conditions change? Rheology offers invaluable insights that help researchers, developers, and engineers across numerous industries optimize their products for performance and customer satisfaction.
DetailsSummer is all about sunshine, pool days, and of course — sunscreen. But while most people are focused on SPF and water resistance, we’re here to talk about something just as important (and way more fun if you’re a science nerd): rheology.
DetailsIn rheology, the Deborah number (De) carries a timeless message: everything flows — if you wait long enough. Named after the prophetess Deborah, it stands out as a rare feminine presence in the language of rheology, and a poetic one. The number reminds us that what appears solid and unchanging may, over long enough timescales, soften, yield, and flow.
DetailsThermal analysis is a branch of material science that studies how a material’s properties change with temperature. From safe medicines to durable airplanes, countless products are made possible through thermal analysis. Understanding a material’s behavior under different temperatures is crucial for the successful design, processing, end use, and recyclability of completed products.
DetailsEvery fall, we head to pumpkin patches searching for the perfect pumpkin. Some people pick the classic orange pumpkin. Others are drawn to the elegant white varieties.
As a rheologist, I couldn’t resist putting pumpkins to the test.
