Welcome to Rheology Simplified!
Welcome to our Basics of Rheology video series, your gateway to understanding how materials deform and flow. Whether you’re new to the field or looking to sharpen your knowledge, these videos break down complex concepts like viscosity, viscoelasticity, and the behavior of Newtonian and non-Newtonian materials using clear explanations and relatable examples. You’ll also discover how rheometers work, how to measure viscoelastic properties, and how to analyze unknown materials through specialized tests. Dive in and learn how rheology reveals the hidden behaviors of everything from honey to biological tissues.
What is Rheology? – Episode 1
In the first episode on rheology basics, the focus is on how materials deform and flow under force. The concept of viscosity is introduced, highlighting the differences between Newtonian and non-Newtonian materials, with examples like water and honey. The episode explains viscoelasticity, which combines properties of viscous and elastic materials, and discusses how most materials exhibit rate-dependent behavior. Stress and strain are defined, along with their relationship through the modulus. The episode concludes with a teaser for the next installment.
Basics of Rheology – Episode 2
In this episode of the basics of rheology, the focus is on measuring viscoelasticity using rheometers instead of viscometers. Rheometers apply force or motion to materials and measure their responses through raw signals like torque and angular displacement. The episode explains the importance of translating these signals using rheometry software and highlights the three types of deformation: rotational, transient, and oscillatory. It emphasizes the advantages of rheometers, such as better temperature control and the ability to detect small torques, which are crucial for studying delicate material behaviors. The episode concludes by mentioning the different types of rheometers available and their applications.
Basics of Rheology – Episode 3
In this episode of the basics of rheology, the focus is on uncovering the properties of a mysterious material, starting with viscosity. The flow sweep test is introduced to measure viscosity profiles, distinguishing between Newtonian and non-Newtonian fluids. The importance of defining the linear viscoelastic region (LVR) is emphasized, where the material’s response to small deformations is linear and reversible. Through oscillatory tests, the material’s behavior is analyzed using the concepts of storage and loss modulus, illustrated with examples like syrup and PDMS. The episode concludes by outlining the steps to analyze an unknown material and hints at further exploration in the next episode.
Basics of Rheology – Episode 4
In this episode, the focus is on the importance of identifying the linear viscoelastic region (LVR) for conducting rheological tests. The video explains how frequency sweep tests assess material responses to varying time scales of deformation, measuring key parameters like storage modulus and tan delta to determine material behavior. Time sweeps are introduced as a method to observe material evolution over time, particularly during curing processes, while temperature ramps help analyze thermal transitions. The episode concludes by hinting at the next topic, which will cover transient tests such as creep and stress relaxation.
Basics of Rheology – Episode 5
In the final episode of the Basics of Rheology, the focus is on transient tests that demonstrate how materials relax, recover, or deform permanently. The narrator explains the concept of elasticity and how viscoelastic materials behave between elasticity and viscosity. Through examples like orthodontic braces and asphalt under traffic, the episode illustrates how materials respond to stress over time. The series concludes by emphasizing the complexity and enjoyment of studying rheology.
EPISODE #6
Sunscreen
To learn more about rheology with sunscreen, check out our Don’t Let Bad Rheology Data Burn You blog post.

